Bing and Google are the two main platforms which are used as important platforms for digital marketing. As Bing is owned by Microsoft, it has three search engines — Bing, Yahoo, and AOL — so when you advertise on one platform, ad is actually seen on all three. This opens up campaigns to searchers across all Bing, Yahoo, and AOL owned and operated sites, as well as various partner sites. Even though both Google and Bing offers keyword research tool, broad match, and negative keyword targeting, the difference between the two platforms is that the traffic volume for keywords is much lower on Bing. The Bing network is growing quickly, too. With increased visibility Bing allows advertisers to reach an older and more educated audience.