Category: Uncategorized

The revolutionary Facebook pixel.

Pixels are common across most advertising platforms. They’re used to drop a cookie that will track visitors on your website so you can advertise to them later. This is called retargeting. Once you advertise to past website visitors, Facebook pixels can also be used to track their behavior when they’re back on your website. What is […]

Brand Your YouTube Channel successfully

Branding is vital to establish a differentiated identity for your YouTube channel. It promotes loyalty and retention among audiences. Thus, create a memorable brand to attract more viewers and ensure they keep coming back for more. Use these 7 effective strategies to successfully brand your YouTube channel: Create a brand that corresponds to the content […]

Retargeting  and digital marketing

If you’ve ever visited some website and then see their banner ads seemingly following you around the web, then you’ve been re targeted. Go to Amazon.com some time and check out a product. Then, watch how you see Amazon ads for that product on other websites for some time. Basically, what happens is that a person […]

Digital marketing and your business

Customizing the internet resources to market your product or services is the major catch for businesses in this generation of online marketing. Digital channels like search engines, social media, email and websites makes marketing businesses easier. The outlook of people has changed considerably as they move from shopping at the market to shopping online. Apart […]

Instagram Is the Most Active Influencer Channel

While blog posts were once a prime domain for influencer marketing efforts, brands are increasingly targeting specific platforms—and Instagram has emerged as the clear choice, according to “Major Insights From Micro-Influencers,” a survey of 400 micro-influencers conducted by Atlanta-based Everywhere Agency. About 80% of the micro-influencers surveyed reported an increase in platform-specific campaigns and the […]

What Does a Digital Marketing Company Do?

To stay competitive in today’s electronically savvy world, you must create and maintain a solid online presence. This requires much more than launching a website and profiles on social media platforms—because competition in the online world is fierce. Every single one of your competitors has added online marketing to their marketing strategy—many of whom turn […]

10 Reasons Why Digital Marketing is Important

The world is quickly becoming digital. People are consuming electronic content faster every day. Companies and the world in general are starting to recognise the importance of going digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire professionals in the field of digital marketing. See Also: Understanding […]