Influencer marketing can be defined as the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services. One of the major benefits of Influencer marketing is that it offers brands the potential to unify their marketing, public relations, sales, product, digital marketing, and social media through powerful and relevant relationship-based communication. Knowing your target customers and understanding what impacts the customers the most helps in the understanding of the brand or the business. As the online customer conversations continue to evolve so drastically, influencers are playing a critical role in breaking online clutter, creating relevant customer dialogue and bringing trust to the table for brands and marketers alike. Influencer marketing is designed in such a way to tap into an existing community of engaged followers on social media. Influencers are specialists in their niches.