Twitter is a great platform for most marketers. There may be a chance for the arousal of doubts about how marketing is possible in a social media platform like twitter. The history of Twitter is amazing as it created many successful campaigns which boosted many businesses and also helped in attaining traffic for many brands and business. The reason why Twitter chats are so effective is because the people who participate in them are the ones who enjoy actively engaging on the social networks. The key to success or the best thing we can do with Twitter chats is to be more than a spectator. In twitter it is important to add value to the conversation and differentiate yourself among other brands or services. Utilizing Twitter’s most useful factor, listening is a must we recommend for brands.