Video is critical to marketing strategy as it’s snack-sized, memorable, and measurable. These aren’t just the components that make videos perfect for your audience who always look for short and at the same time engaging pieces. Apart from being a rich and useful visual medium, there are lots of other things that videos can create for your digital strategy. Video marketing is the most important means of digital marketing that is used common nowadays solely for the purpose of gaining traffic for business. Videos are now used for more than entertainment purpose. Videos can be more versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement. Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Video marketing at the surface level can increase your search engine ranking, click-through rates, open rates and conversions. Video marketing also serves as a medium to present and to promote customer testimonials, live-stream events and deliver viral content.